How To Get A Date With Your Event

Arts-and-Entertainment Fundraising events are tremendous acquisition tools because they extend your reach into the social circles of your event participants. Think of your event like a party: you invite all your friends (event participants) and they invite all their friends (event donors). Hopefully, at the end of the party you get to walk away with some new friends you didnt know. I often run across organizations that shy away from .municating to the donors of their peer-to-peer events because they are concerned that their event participants will be upset that the organization started recruiting their personal contacts. Going back the party analogy, if Susie came to your party and gave you her digits, then you are now her friend and wel.e to call her. The same holds true for making a donation to your fundraising event. Just like you would (over) think how you contact a new romantic interest, you need to carefully plan how you will engage a new donor. The key is to provide timely, relevant, meaningful content. 1.The 3-day rule You may have heard the adage that a suitor should wait three days before they call (ladies, we can debate this indefinitely, but thats another blog post for another day). Like with dating, timing is everything when it .es to engaging event donors without upsetting your participants. I re.mend that your first .munication to your event donors is immediately following the close of your event fundraising efforts. 2.Acknowledge where you met Most of the event donors were motivated to give because they received a request from a friend or family member participating in your event. When you are asking for the next date, you should mention how you were introduced to the person. Thank your donors for their original gift. Let them know how much your event fundraised overall and how that gift is impacting the mission of your organization. Theyll appreciate that you remember them and enjoy reliving the warm, fuzzy feeling of giving. 3.Be persistent and use a variety of approaches Some people like to play hard to get. And some people just dont like the activity you are inviting them to (like inviting two-left-feet-guy out dancing). To .bat both, I re.mend that you send a series of emails with focus on different requests. 4.Know when to walk away Its very likely that these donors will be recruited next year to give to your event participant; you dont want to turn this person off to your organization. If youve made three attempts to .municate and they have not responded, then its time to realize, hes just not that into you. 5.No one wants to be alone during the holidays Always include event donors as a custom segment in your end of year solicitations. (I know the dating metaphor is a little stretched here.) People are looking to make tax deductible donations at the end of year. At Convio, we processed more than $30 million in online donations in December. To enjoy a larger slice of the end of year pie, customize your message and acknowledge the relationship that these donors have with your .anization through their previous event gift. Which of these tips have worked in your .anization? What other ideas can you share with your event fundraising peers? About the Author: 相关的主题文章: