Giant acquisition of playtika the game is now sucking lipstick lipstick effect oboni

The giant acquisition of Playtika: the game background absorption gold is now the "lipstick effect" in the global scope of weak economic growth, highlighting the "lipstick effect", the game industry contrarian showed strong gold absorption capacity is more popular countries in favor of capital. The evening of October 20th, more than three months of suspension of the giant network shell company Century cruise announcement, announced that will be 39.34 yuan per share from the consortium to issue new shares, acquisition of the core business casual social network games Israel Corp Playtika. After the completion of this transaction, Playtika will continue to operate independently from the headquarters in Herzliya, current management is responsible for the daily operation. Giant network intends to determine the transaction price of Playtika all class a common stock of 30 billion 500 million yuan, enough to see the management of the company’s long-term business development is full of confidence. Playtika is currently the Caesars Interactive Entertainment subsidiary, headquartered in Herzliya, is the first free gambling game in the social network of the company. Founded in 2010, the company has only 10 people, has now developed to a high profit company with 1300 people. The company has successfully developed the "Slotomania", "House of Fun" and "Bingo Blitz" and other popular games, can support Android, iOS equipment and Facebook platform, and supports 12 languages, with more than 500 million game player in about 190 countries. For Playtika, China as the world’s largest gaming market, they already look at fiercely as a tiger does. According to the 2016 1-6 China game industry report shows that as of the first half of 2016, the Chinese game market actual sales revenue reached 78 billion 750 million yuan, an increase of 30.1%. Among them, the mobile game reached 37 billion 480 million yuan, an increase of 79.1%. Asian market research firm Niko Partners predicts that by the end of this year, the number of China Mobile gamers will reach 465 million, an increase of over the past two years, more than 100 million. By 2017, China’s domestic mobile gaming market will reach $8 billion 300 million. After years of precipitation, Playtika not only has a strong technical research and development advantages, operation and large data analysis capabilities, but also in the field of M & A integration and transformation of the game is also experienced. Currently has a huge user base and the leading global brand premium advantage. Playtika technology, the giant market resources, the two party of the "marriage" is tantamount to a. With the gold master of China to join, can help Playtika give full play to its own industrial advantages quickly open the door to this fertile emerging markets. As the first successful backdoor listing of the game, the giant network has been the creation of more than 20 shares of the myth. Over the past ten years, along with the game industry giants have been raging like a storm, to reach the scale of 140 billion 700 million from the initial development of the scale of billions by 2015, while the major acquisition of the company’s future business)相关的主题文章: